Hi there!

Thanks for stopping by. I'm Claire, a recent Yale grad and now brand strategist at Prophet, a management consulting firm working with Fortune 500s and DTC startups alike. I help companies think through creative solutions to complex strategic problems. Whether it's a meaty brand transformation of a Fortune 500 or big moves at small DTC startups, I love helping clients innovate and position themselves for the future. I'm especially passionate about the creating next generation of consumer brands customers will love.

My work and interests have taken me around the world, from Paris for study abroad (ask me how I got stranded in Europe during Covid!) to Russia for a Fulbright. I speak six languages (at varying degrees of fluency) and love bridging cultures to connect insights to the people they affect.

I'm also a freelance content writer. I specialize in writing web content for art, fashion, and DTC brands, and have also written about sustainability, travel, and culture. I've worked as a brand strategy consultant for diverse companies ranging from major financial services and high-end beauty corporations to DTC health, luxury fashion, and art startups.

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When I'm not working, I'm a frequent writer, polyglot language learner, and intrepid traveler. I also create a small line of upcycled vintage designer bags. 

You can follow along on my adventures through my weekly newsletter. 

If you'd like to discuss working together, please email me at claire.akkan@gmail.com.