Claire KalikmanDec 23, 20221 minGen Z Revealed: 6 Myths BustedThis year I was part of the team leading the research and writing of our major IP piece for the DTC team at Prophet. It was a great...
Claire KalikmanJul 8, 20224 minHow Top Brands Get to the Hearts of ConsumersThree standout trends the top heart brands are doing to become relentlessly relevant to consumers. It’s no secret that the brands...