Hi there!

Thanks for stopping by. I'm Claire, a recent Yale grad and now verbal brand strategist at Prophet, a management consulting firm working with Fortune 500s and DTC startups alike. I'm also a freelance content writer.

I specialize in writing web content for art, fashion, and DTC brands, and have also written about sustainability, travel, and culture.

I've worked as a brand strategy consultant for diverse companies ranging from major financial services and high-end beauty corporations to DTC health, luxury fashion, and art startups.

When I'm not working, I'm a frequent writer, polyglot language learner, and intrepid traveler.

You can follow along on my adventures through my weekly newsletter.

If you'd like to discuss working together, please email me at ckalikman@gmail.com.

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Home: Welcome

Dec 23, 2022
1 min

Gen Z Revealed: 6 Myths Busted

This year I was part of the team leading the research and writing of our major IP piece for the DTC team at Prophet. It was a great...

Jul 8, 2022
4 min

How Top Brands Get to the Hearts of Consumers

Three standout trends the top heart brands are doing to become relentlessly relevant to consumers. It’s no secret that the brands...

Dec 22, 2021
4 min

DTC Moves of the Month: The Convenience Economy

Today’s consumers expect control and speed. They want their purchases to be convenient: when they want it, how they want it, and where...

Nov 14, 2021
4 min

It's a RETENTION game in DTC

As a generation of content tech platforms have reached relative maturity in a highly competitive market, we are seeing a sharp focus on...

Nov 14, 2021
4 min

Can experiential help to deliver the engagement that customers and brands have been craving?

The pandemic brought a wave of convenient and contactless delivery that brought brands into our home when and where we wanted them. But...

Nov 14, 2021
4 min

Last Crumb Has Sold Hundreds of Thousands of Cookies This Year: Here’s How

“We’re the Rolex of cookies,” Matthew Jung, CEO of Last Crumb announces. Like the luxury watch brand, Last Crumb’s cookies are hard to...

Sep 12, 2021
3 min

Three Ways to Personalize Customer Experience – Lessons From Successful Streaming Brands

Although personalization has become a key way for brands to build meaningful connections with consumers across categories ranging from...

Sep 12, 2021
4 min

DTC brands taking health & wellness to the next level - boldly addressing underserved customer needs

When it comes to health and wellness, there's a lot we still don't feel comfortable talking about. Previously stigmatized or ignored...

Sep 12, 2021
4 min

The evolution of the subscription model

In the early days of DTC, subscription offers flooded our screens and doorsteps as the new revenue model to drive consumer convenience...

Sep 12, 2021
3 min

Expanding Beyond the Expected - DTC Growth Moves to Engage Customers with Relentless Relevance

In this edition of DTC Moves of the Month, we’re highlighting DTC darlings, both new and old, that are making expansion plays to stretch...

Jun 24, 2021
4 min

Hill House Home: A Model for DTC Brands

Hill House Home (HHH) and its internet-famous Nap Dress have an impressive news presence for just a six-person company founded in 2016....

Jun 22, 2021
5 min

The Creator Economy - creating and building the future of Gen Z influence

Thanks to generation-defining platforms such as YouTube and TikTok, the rise of influencers and decentralization of media has led to a...

Jun 22, 2021
3 min

IS IT STILL ETHICAL TO TRAVEL? AND WHAT TO DO INSTEAD.

We need to apply a sustainable mindset to all of life’s choices. Many of us try our best to avoid plastics, eat organic, and buy less...

Jun 22, 2021
3 min

FW AW21

It’s passé at this point to say this was an unusual fashion month - it was the world’s second rendition of digital-first shows. And...

Apr 23, 2021
3 min

Alexa Geovanos speaks at WE@Yale

On April 13th I hosted Alexa Geovanos, Brand President of Chloé Americas for my final WE@Yale talk. The three biggest takeaways from our...

Apr 19, 2021
1 min

Featured on the Pivot Podcast

Last week I submitted a listener mail question to the podcast Pivot and they selected my question! Start at 34:44 to hear...

Apr 6, 2021
3 min

Rebecca Minkoff on the Trials and Triumphs of Running a Fashion Business

On March 18th, Rebecca Minkoff joined the Women Entrepreneurs at Yale to talk about running a major fashion brand. Rebecca is the founder...

Apr 6, 2021
2 min

Cami Samuels on How to Launch a Career as a Venture Capitalist

On March 5th, Cami Samuels joined the Women Entrepreneurs at Yale for a conversation about her career path to becoming a biotech venture...

Mar 21, 2021
3 min

“If you like this, try that” - Sustainable Swaps for Your Favourite Brands

SHOPPING FOR SOMETHING NEW BUT DETERMINED TO MAKE YOUR WARDROBE MORE SUSTAINABLE THIS YEAR? ONE QUICK FIX IS TO SKIP SOME OF THE BIGGER...

Mar 21, 2021
4 min

DATA BUT MAKE IT FASHION

Image via Made Lapuerta FORECASTERS HAVE LONG ANALYSED FASHION TRENDS, TRIED TO FIGURE OUT WHAT’S NEXT AND PREDICT CUSTOMER DEMAND. BUT A...

Contact

San Francisco

ckalikman@gmail.com