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  • Claire Kalikman

Gen Z Revealed: 6 Myths Busted

This year I was part of the team leading the research and writing of our major IP piece for the DTC team at Prophet. It was a great experience to work on the report at each step: initial research conversations, insights collection, writing the report, and being part of design and marketing conversations.

Gen Z is the target customer of the moment. Though it feels like every brand is out to win them over, too many brands miss the mark when it comes to serving this generation. Prophet set out to understand the truth behind Gen Zs preferred DTC brands and what’s driving their purchasing decisions. Our latest report busts six myths about how to win with this demographic.

You can download the full report here on Prophet's website.

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