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  • Claire Kalikman


Image via Eco-Age from 2019’s Awards. Adut Akech in Valentino.

THE GREEN CARPET FASHION AWARDS WILL BE PRESENTED IN A DIGITAL FORMAT THIS YEAR. This award show season looks quite different. The Emmys, the Oscars, and the Tonys were all cancelled. The VMAs and CFDA Awards happened, but without the usual physical audiences. Yet the Green Carpet Fashion Awards will go on, confirms Eco-Age, and will take place October 10th on digital channels. This year’s event will be hosted by Cate Blanchett. 

Cate Blanchett rewearing Esteban Cortázar in Venice (right), and in different times, London 2015

Cate Blanchett has also made headlines this week for wearing no new clothes at the Venice Film Festival. She is proudly re-wearing clothes she already owns and is even going a step further, donating each of her outfits at the end of the week to raise money for an auction in honour of UN Women and Facing History and Ourselves. 

Livia Firth started the Green Carpet Awards with Italy’s national fashion association in 2017 to honour everyone from sustainable fashion designers to seamstresses. The event is known for fashion’s glitterati sporting their best sustainable gear, and has been called the “Oscar’s of Eco Fashion.”

This year’s show will have holograms of the guests, in addition to augmented reality, digital effects, and a film.

Livia Firth with Colin Firth at last year’s event

Firth, co-founder of Eco-Age, wanted to do something different rather than filming the show in its regular format. Directed by Grammy-nominated Giorgio Testi and produced by Pulse Films, “the revolutionary show designed by Northhouse combines cinematic footage with a fusion of augmented reality and visual FX created using real time game engines,” she promised in Instagram.

The event will feature celebrities a-plenty as usual - all wearing clothes they already own and love. If Cate can do it, so can we.

By Claire Kalikman.

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